Privacy policy

Effective Date: May 2026
Last Updated: May 2026

URBNMYTH ("we", "us", "our") values and respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit or make a purchase from www.urbnmyth.in ("Website"), or interact with us through other online and offline channels. By accessing or using our Website, you agree to the terms of this Privacy Policy.

1. Information We Collect
We collect information that helps us provide and improve our products and services. This includes personal information such as your name, email address, phone number, shipping and billing addresses, and payment details (processed securely through third-party payment gateways). Note that we do not store your complete credit/debit card information. We also collect non-personal and technical information, such as browser type, device details, IP address, pages visited, and referring URLs, using cookies and similar technologies to enhance user experience and analyze traffic trends. These cookies do not store personally identifiable information.

2. How We Use Your Information
We use your personal information to process and fulfill your orders, communicate order status, offers, and updates, respond to your queries, personalize your shopping experience, improve our Website, products, and services, send marketing and promotional content (you can opt out anytime), and comply with legal or regulatory obligations.

3. Disclosure of Personal Information
We do not rent, sell, or trade your personal information to third parties for their marketing purposes. We may share your data with service providers who help us operate our business (e.g., logistics, payment, or analytics partners), to comply with legal obligations or law enforcement requests, during business transfers such as mergers or acquisitions, or with your consent. All third parties are bound by confidentiality and data protection obligations consistent with this Privacy Policy.

4. Cookies and Tracking Technologies
Cookies help us recognize you as a returning visitor, store your preferences, and analyze Website performance. You can disable cookies through your browser settings, but doing so may affect certain functionalities of our Website. We use essential cookies for site functionality, performance cookies for analytics, and preference cookies to remember your settings.

5. Your Rights
As a user, you have the right to access, review, and correct your personal data, withdraw consent for processing your data, and request deletion of your personal information. To exercise these rights, contact us at support@urbnmyth.in. Please note that withdrawal of consent or deletion requests may affect your access to certain services, and certain data may be retained for compliance, fraud prevention, or legal reasons.

6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by applicable law. Retention periods vary based on legal and regulatory requirements, business operational needs, and fraud prevention and security purposes.

7. Security Measures
We adopt reasonable technical and organizational measures to protect your personal information from unauthorized access, misuse, loss, or alteration. Our security practices include encrypted data transmission, secure payment processing, regular security audits, and access controls. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Data Deletion Requests
You can request deletion of your personal data by contacting support@urbnmyth.in. To process such requests, we may require verification details such as your registered email, phone number, or order ID. Once verified, data will be deleted from active systems within a reasonable timeframe, except where retention is required for legitimate business or legal purposes.

9. Children's Privacy
Our Website is not directed at children under 18. We do not knowingly collect personal information from minors. If we discover that we have inadvertently collected data from a minor, we will delete it promptly. Parents or guardians who believe we may have collected information from a child should contact us immediately.

10. Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Any changes will be reflected with a revised "Last Updated" date at the top of this page. Continued use of our Website constitutes acceptance of such changes. We encourage you to review this policy regularly.

Contact Us
If you have any questions, concerns, or complaints about this Privacy Policy or our data handling practices, please contact us at support@urbnmyth.in or visit www.urbnmyth.in.