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Privacy Policy

Effective Date: January 2026

Last Updated: January 2026

URBNMYTH ("we", "us", "our") values and respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit or make a purchase from www.urbnmyth.in ("Website"), or interact with us through other online and offline channels.

By accessing or using our Website, you agree to the terms of this Privacy Policy.

Your Privacy at a Glance

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Your Data is Protected

We use industry-standard security measures to safeguard your information.

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Secure Payments

We never store your complete credit/debit card information.

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No Data Selling

We do not rent, sell, or trade your personal information to third parties.

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Your Control

You can request data deletion or withdraw consent at any time.

We collect information that helps us provide and improve our products and services. This includes: Personal Information: When you interact with us, such as placing an order, signing up for newsletters, or creating an account, we may collect: • Name • Email address • Phone number • Shipping and billing addresses • Payment details (processed securely through third-party payment gateways) Note: We do not store your complete credit/debit card information. Non-Personal and Technical Information: We may automatically collect certain information when you use our Website, such as: • Browser type and version • Device details • IP address • Pages visited and time spent • Referring URLs We use cookies and similar technologies to enhance user experience and analyze traffic trends. These cookies do not store personally identifiable information.

We may use your personal information for the following purposes: • To process and fulfill your orders • To communicate order status, offers, and updates • To respond to your queries and requests • To personalize your shopping experience • To improve our Website, products, and services • To send marketing and promotional content (you can opt out anytime) • To comply with legal or regulatory obligations

We do not rent, sell, or trade your personal information to third parties for their marketing purposes. We may share your data only in the following cases: • With service providers who help us operate our business (e.g., logistics, payment, or analytics partners) • To comply with legal obligations or law enforcement requests • During business transfers such as mergers or acquisitions • With your consent All third parties are bound by confidentiality and data protection obligations consistent with this Privacy Policy.

Cookies help us recognize you as a returning visitor, store your preferences, and analyze Website performance. You can choose to disable cookies through your browser settings, but doing so may affect certain functionalities of our Website. Types of cookies we use: • Essential cookies for site functionality • Performance cookies for analytics • Preference cookies to remember your settings

As a user, you have the right to: • Access, review, and correct your personal data • Withdraw consent for processing your data • Request deletion of your personal information To exercise these rights, you may contact us at contact.urbnmyth@gmail.com Please note: • Withdrawal of consent or deletion requests may affect your access to certain services • Certain data may be retained for compliance, fraud prevention, or legal reasons

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by applicable law. Retention periods vary based on: • Legal and regulatory requirements • Business operational needs • Fraud prevention and security purposes

We adopt reasonable technical and organizational measures to protect your personal information from unauthorized access, misuse, loss, or alteration. Our security practices include: • Encrypted data transmission • Secure payment processing • Regular security audits • Access controls and authentication However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

You can request deletion of your personal data by contacting contact.urbnmyth@gmail.com To process such requests, we may require verification details such as: • Your registered email • Phone number • Order ID Once verified, data will be deleted from active systems within a reasonable timeframe, except where retention is required for legitimate business or legal purposes.

Our Website is not directed at children under 18. We do not knowingly collect personal information from minors. If we discover that we have inadvertently collected data from a minor, we will delete it promptly. Parents or guardians who believe we may have collected information from a child should contact us immediately.

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Any changes will be reflected with a revised "Last Updated" date at the top of this page. Continued use of our Website constitutes acceptance of such changes. We encourage you to review this policy regularly.

Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our data handling practices, please contact us: